Sunday, February 26, 2006

License to drink

Fortune magazine recently released the America's most admired list of companies which are recognized by their peers for social responsibility. Starbucks coffee chain made on the list for
 
breaking the mold in the fast-food industry by offering health-care benefits and stock (called "bean stock") even to part-time workers.

Starbucks was founded in 1971 in Seattle and bought by Howard Schultz in 1987 and since then he has expanded the chain to more than 10,000 stores in 30 countries. Starbucks has become an integral part of the American pop culture. So much so, that in the movie Austin Powers: the Spy Who Shagged Me,  Number 2 suggested to Dr. Evil about investing in Starbucks. All this while they were having a meeting in the Space needle.

The Austin Powers movie series is a classic spoof on the 1960s spy movies and in particular James Bond movies.

Mike Myers who conceived the idea of the movie has stated in interviews that the idea for Austin Powers came to him one night as he was driving home from hockey practice. His car radio was on, and as he was listening the song The Look of Love by Burt Bacharch began to play. As he heard the music the question "Where have all the swingers gone?" came to his mind, and he began to conceive the character who would become Austin Powers.

Austin Powers very effectively parodies a lot of James Bond movies which as franchise is currently the second all-time highest grossing film franchise in history, after Star Wars.  To date 5 actors have been cast as James Bond , and a sixth (Daniel Craig) is soon to make his appearance . The last actor to play,  James Bond,  Pierce Brosnon has revived the fortunes of the movie series.  He played James Bond in four movies Goldeneye, Tomorrow Never Dies, The world is not enough and Die another day. 

Brosnon in his private life is a big supporter of research on endangered whales. He is the honorary spokesman for the International Fund for Animal Welfare's (IFAW) global whale campaign and also served as chairman of the capital fundraising campaign.

One of  the most famous bookings on whaling is Herman Melville's novel Moby-Dick.

Moby Dick is a white sperm whale
follows the hardy crew of the Pequod , led by Captain Ahab, on a whaling expedition that takes them around the world. The expedition soon degenerates into a monomaniacal hunt for the legendary "White Whale", as Ahab seeks revenge on the animal that cost him his leg.

The only person among the crew in objecting to Ahab's quest, declaring it madness and blasphemy to desire revenge on an animal that lacks the capacity to understand such human concepts, is the ship's faithful first mate Starbuck. And of course, he is also the character which serves as inspiration for the name Starbucks for the coffee chain

Starbucks - Austin Powers - James Bond - Pierce Brosnon - Whaling - Moby Dick - Starbucks....Everything is connected