Its nice to be at home and not traveling during the holiday season and planning our next trip to South America, ofcourse using all the frequent flier miles :-)
The Economist just had an article on frequent flier miles which are about to celebrate their 25th birthday.
THE mania began in 1981, when American Airlines launched AAdvantage, the world's first mileage-based frequent-flyer programme, to encourage customer loyalty. Today more than 130 airlines issue miles
However I was not aware that
The biggest collectors of miles today are not frequent flyers but frequent buyers. More than half of all miles are earned on the ground, notably on credit cards linked to airlines' programmes or on telephone calls.
As for myself, I still earn the FF miles, the good old way. By logging air miles. Frequent flier miles mean much more than free tickets for vacations. Its the feeling of superiority everytime you are at the airport, take the shorter line through security and can potentially avoid the middle seats on the flights!!
Sunday, December 25, 2005
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3 comments:
There was this competition help a couple of yrs back by a leading international airline. they wanted to award ppl who flew more than a million miles a year....expecting the bigwigs to be on the list.
To their suprise, they found the only person who qualified was a sardar from delhi. He was a diamond courier...he ferried diamonds from india to antwerp/europe on a regular basis. needless to say, the airline downplayed the entire "competition" !
Good stuff here. Surfing for airline flyer frequent mile northwest sites, actually. Take care.
thanks
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